Head of Marketing

About the Company

Zenara Health is an AI-powered psychiatric practice platform built by a psychiatrist, for psychiatrists. We are changing how psychiatric care is delivered — giving clinicians a comprehensive clinical picture before every first appointment, automating the revenue their practice has always been entitled to, and building the care-management infrastructure that keeps patients supported between visits.

We are an early-stage company with real customers, a product in market, and a founding team that has been in this industry for twenty years. If you want to build a marketing function that actually matters, this is the role.

About the Role

As Zenara's Head of Marketing, you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. You will manage a Digital Marketing Manager from day one and build the team from there.

This is a hands-on leadership role: you will set the strategy and you will also do the work, at least in the early stage. We are looking for someone who is equally comfortable building a messaging framework and running a campaign in Instantly.

The role sits within the commercial leadership team and reports to the Chief Commercial Officer, who leads the GTM and marketing function. You will work closely with Ravi Hariprasad (Founder & CEO) on clinical messaging and product narrative, and with the GTM lead on sales alignment and pipeline.

This role is based in India but focuses primarily on the US behavioral-health market. A solid understanding of American healthcare buyers, psychiatric concerns, and how to effectively present AI-powered tools to skeptical clinical audiences is essential. You will work US-overlap hours and communicate fluently with American healthcare professionals.

We are looking for a marketing leader who can turn technical capabilities into compelling value propositions for psychiatrists, practice managers, and health systems — and then build and run the programs that convert that positioning into pipeline. You will produce one-pagers that engage, case studies that convert, pitch decks that facilitate deals, and campaigns that generate qualified leads — and you will lead the function that scales all of it.

Requirements

What You Will Own

Product marketing is the core of this role. The following areas sit at the centre:

1. Positioning & Messaging

Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Every piece of marketing must answer: "Why should a psychiatrist care?"

2. Go-to-Market Execution

Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales enablement tools. Each item must be engaging, concise, and relevant to the clinical setting.

3. Sales Enablement

Build one-pagers, pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. Equip the Sales/GTM team with everything they need to close.

4. Growth & Demand Generation

Own the strategy, execution, and performance of programs that create qualified top-of-funnel demand. Run online and offline campaigns (content, email, events, partnerships, conferences). Lead top-of-funnel lead generation with sales and leadership. Manage campaign calendars aligned to launches, ICP segments, and sales priorities. Monitor and report ROI by channel and campaign — cost, conversion, pipeline impact. Experiment, iterate, and optimize on the data.

5. Content Strategy

Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. Define content themes, collaborate with the Content Lead on execution, and ensure cohesive messaging across all channels.

Sitting alongside the product-marketing core, you will also own:

6. PR & Media Relations

Build Zenara's external narrative, secure coverage in psychiatric and health-tech publications, and manage Ravi's thought-leadership profile.

7. Conferences & Events

Own the salon kit, booth strategy, lead capture, and post-event follow-up. APA and future conference presence is a significant part of the commercial motion.

8. Customer Experience & Retention

Own post-acquisition engagement with the Ensō Pioneers and Flow customers, the onboarding journey beyond the first call, and community health on Discourse. Create customer case studies and success narratives that showcase real-world value.

9. Brand & Voice

Own the Zenara brand voice, visual identity standards, and consistency across all channels and materials.

10. Competitive Intelligence

Monitor the market, build battle cards, and identify differentiation. Run ongoing analysis of competitive behavioral-health technology and feed insights into product and GTM strategy.

11. Web & Landing Pages

Write conversion-focused copy with design and SEO. Manage website content and optimize landing pages so they clearly articulate value and drive conversion.

12. Performance Tracking

Assess funnel metrics, campaign ROI, content performance, and website conversion. Optimize on outcomes, not assumptions.

13. Team Leadership

Manage the Digital Marketing Manager from day one. Set direction, develop the person, and grow the team as the business scales.

Your First 90 Days

Weeks 1–2: Immerse in Zenara's products, customers, and competitive landscape. Review current marketing materials, meet your direct report, and conduct customer interviews. Establish how you'll run the function.

Month 1: Develop the core positioning and messaging framework. Create initial sales enablement materials. Start the content calendar and define themes. Design the first demand-generation campaign. Set the operating rhythm with your direct report.

Months 2–3: Launch the first batch of content and updated website copy. Run the first demand-gen campaign and measure it. Stand up measurement frameworks for content and campaign effectiveness. Begin regular competitive tracking, PR groundwork, and event/conference planning.

Ongoing: Refine positioning on market feedback. Expand the content library. Support sales with targeted materials. Optimize campaigns on ROI. Build out PR, events, and retention motions, and grow the marketing team as the company scales.

Values & Vibe (Who You Are)

You see marketing as fundamentally about clarity, conversion, and demand generation — not creativity for its own sake. You excel at interpreting complex technical products and expressing them in terms that resonate with buyers, then building the programs that turn positioning into pipeline.

You find feature-over-outcome marketing inadequate. Your writing is geared toward buyers, not your own preferences. You know psychiatrists care less about "AI-powered LLMs" and more about reducing documentation time to increase patient interaction.

You have marketed to healthcare professionals and understand the dynamics of clinical buyers. You balance technical credibility with approachable messaging, and you've launched products in regulated sectors while navigating compliance. You're a strong writer — persuasive and succinct, not just grammatically correct. You measure your marketing and optimize on data, not opinions. And you know that in healthcare, offline channels (conferences, field partnerships, provider networks) matter as much as digital ones.

You lead by doing. You can set strategy and also build the deck, write the email, and run the campaign — and you can develop the people who will eventually do it with you.

What Success Looks Like

• Clear, resonant positioning that connects with target buyers — sales feedback confirms the messaging works.
• GTM materials the sales team actually uses.
• Active demand-generation programs that yield qualified top-of-funnel leads.
• Real campaign-ROI tracking — you know cost per lead, conversion rates, and pipeline impact by channel.
• A consistent, high-quality content calendar across blogs, emails, and social.
• A website that communicates value and drives conversion.
• Case studies and customer narratives that show real-world outcomes.
• Competitive intelligence that informs product and GTM strategy.
• A growing PR, events, and retention motion that extends reach beyond owned channels.
• Marketing materials that meet clinical review standards — accurate, credible, compliant.
• A direct report who is developing, and a marketing function that is stronger, more strategic, and more effective than when you joined.

Requirements

Required

• 8+ years in product marketing for B2B SaaS — you have positioned and launched products for enterprise/business buyers.
• Experience managing at least one direct report — this is a people-management role from day one.
• Demand generation / campaign-led growth ownership — you've designed and run programs that generate pipeline, not just collateral.
• Demonstrated ability to operate both strategically and executionally — you set direction and you do the work.
• Familiarity with marketing performance metrics (CAC, conversion rates, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data.
• Experience running or contributing to PR & media relations — building brand narrative beyond owned channels.
• Experience with conference and event marketing (healthcare preferred) — booth strategy, lead capture, field marketing.
• Experience marketing to US healthcare buyers (providers, practices, health systems) — you understand the buyer journey and clinical decision-making.
• Excellent writing — compelling, concise, clinically relevant copy. (Please include a writing sample with your application.)
• Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals.
• Strong command of English — clear written briefs, positioning docs, and campaign plans; excellent async communication.

Strongly Preferred

• Experience in behavioral health or mental health.
• Background marketing AI/technology products to clinical audiences.
• Experience building a marketing function from scratch or near-scratch at an early-stage company.
• Experience with community marketing or customer-retention programs.
• Familiarity with psychiatric or behavioral-health clinical context — you understand what a psychiatrist cares about without needing it explained.
• Familiarity with HubSpot or other marketing automation platforms.
• Understanding of healthcare compliance (HIPAA, clinical accuracy standards).
• Experience managing multi-channel campaigns (content, email, paid, events).

Nice to Have

• Basic design skills for quick collateral (Canva, Figma).
• SEO and content marketing.
• Video content and webinars.
• Prior startup experience (Series A or earlier).

Schedule

Evening IST hours with 4–8 hours of daily overlap with US Pacific (9am–5pm PT). Propose a schedule that works for you — the priority is overlap and communication availability, not strict clock-in times.

Benefits

• Remote work throughout India
• Equipment allowance
• Locally recognized holidays (India)
• Flexible paid time off
• Direct access to commercial and clinical leadership (CCO and Founder/CEO)
• Opportunity to build and lead the marketing function from the ground up