Senior Technical Product Manager, Ad Platform

RESPONSIBILITIES Own the identity and data platform for advertising: what an advertiser needs from Xsolla's transaction data, defined as a product other teams build against. Define the interface between the customer data platform and the ads stack, and productize Xsolla ID and Xsolla’s Identity layer for targeting and audience segmentation. Own the canonical event taxonomy and schema across web and app surfaces. The offerwall backend recognises five funnel events today, app load fires server-side, impression fires client-side, and everything between them goes unmeasured. You define the full funnel, the server-side validation that keeps it honest, and the dictionary that stops three teams inventing three names for the same thing. Own attribution and signal collection, including MMP integration and historical backfill, SDK-side signal capture, and device and identity resolution. Own reporting APIs and Dashboard APIs that help Xsolla’s advertising clients build automated, scalable integrations with the Xsolla Ads Platform Specify the real-time event path for impressions, clicks, and conversions, so that attribution and the ranking models get the events they need when they need them. Write and hold the data contracts. What lands where, in what shape, with what freshness and completeness guarantees, for ML, ads operations, and customer-facing reporting. Then instrument whether each guarantee held. Ensure the data infrastructure stays privacy-compliant under GDPR, CCPA, and ATT, including SKAdNetwork, consent management, and identity frameworks. Work with data engineering, backend, and SDK engineering to sequence the build against a spec they can implement without you in the room. QUALIFICATIONS & SKILLS 6+ years in product management, with 3+ years owning a data, identity, or measurement platform where the output was an interface other teams built against rather than a dashboard. Deep understanding of ad tech ecosystems, including campaign hierarchies, attribution models such as multi-touch and view-through, and audience segmentation and personalization frameworks. MMP postback semantics across AppsFlyer, Adjust, and Singular. You know why the same install can be counted three different ways, and which of those ways you should be paying for. Event taxonomy and schema governance experience. You have written a dictionary, enforced it against teams who would rather not, and dealt with the years of unvalidated data that predate it. Hands-on experience with data platforms and pipeline tooling such as Kafka, Snowflake, BigQuery, Spark, Airflow, and dbt, sufficient to specify where a client-server event boundary should sit and negotiate that with SDK and web engineering. Experience with privacy-preserving measurement, including SKAdNetwork, GAID and IDFA deprecation, consent systems, and what signal loss means for targeting and attribution. Contract discipline. You write the guarantee down, instrument whether it held, and raise it when it does not. Excellent leadership, communication, and stakeholder management across technical and non-technical audiences, in an organization where the teams you depend on report elsewhere. Bachelor's or Master's in Computer Science, Engineering, Statistics, or a related field. Familiarity with IAB, MRC, or OMSDK measurement and viewability standards is a plus. Customer data platform implementation experience, either buying one or building one, is a plus. oRTB or exchange integration experience is a plus. We do not have oRTB yet, and it is on the roadmap. Games or game commerce background is a plus, as is SQL and enough Go or a similar language to read a pipeline and understand what it is really doing. SALARY RANGE