Social & Influencer Marketing Manager, North (Benelux & Nordics)

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are looking for an experienced Social & Influencer Marketing Manager to lead Cricut's social media and influencer marketing across the Benelux and Nordic markets.

This role will be responsible for bringing Cricut's international social and influencer strategy to life across the region. You will own the social media execution for North and act as the internal lead for influencer marketing, managing and challenging our influencer agency partner(s).

This role will report to the Director of Sales & Marketing and will work closely with the international marketing team.

Responsibilities: 

Social Media

• Own the social media editorial calendar for Benelux and Nordics, translating international strategy, campaigns and product launches into relevant regional and local plans.
• Develop and execute a shared regional content approach, including content planning, copywriting, localisation and publishing, while ensuring strong local relevance.
• Source and coordinate local UGC creators and content production.
• Manage and brief community managers (contractors).
• Identify trends, cultural moments and content opportunities, and drive testing of formats, messaging and creative approaches.
• Analyse performance, continuously optimise the content approach and share actionable learnings and best practices across markets and the wider team.a

Influencer Marketing

• Own influencer marketing across Benelux and the Nordics, translating Cricut's international influencer strategy into strong regional execution.
• Lead and challenge influencer agency partner(s), holding them accountable for campaign quality, performance and delivery.
• Brief agency partner(s) on campaign priorities, budgets, local market considerations and business objectives.
• Review and challenge campaign plans, creator recommendations, creator mix, rates and expected performance, providing local market knowledge and creator suggestions where relevant.
• Ensure creators and content align with Cricut's brand, target audiences, campaign objectives and compliance requirements.
• Coordinate with internal teams to ensure creators receive the products, materials and information required for successful campaign delivery.
• Analyse and optimise influencer performance with agency partner(s), sharing cross-market learnings and managing investment against agreed objectives and KPIs.

Brand Partnerships & Local Consumer Activation

• Identify and execute relevant local brand partnerships and activation opportunities.

Build and maintain relationships with selected local brand partners.

Qualifications

• 8+ years of experience in social media and influencer marketing, ideally within a consumer, lifestyle, technology, retail or creative brand.
• Excellent communication and relationship-building skills.
• Strong analytical mindset with the ability to translate social and influencer performance data into actionable recommendations.
• Experience managing marketing budgets and prioritising investment against business objectives.
• Experience with graphic tools like Adobe Express or Canva
• Willingness to work in a fast-paced international team
• Fluent in English and Dutch. Knowledge of a Nordic language is an advantage.
• A genuine interest in creativity, personalisation, lifestyle and the creator economy.

Additional Information

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.