Generative AI & SEO Strategist

Accountabilities:
The Generative AI & SEO Strategist will own the development and execution of strategies that improve visibility across traditional search engines and AI-driven discovery platforms. This role requires a combination of technical SEO expertise, AI search knowledge, data analysis, and cross-functional collaboration to strengthen organic growth and digital performance. Develop and execute global SEO, GEO, AEO, and AI search strategies to increase organic visibility, AI citation presence, and qualified pipeline contribution. Optimize digital experiences for AI-powered platforms including ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and emerging search technologies. Monitor brand and product visibility across AI platforms and analyze citation performance to identify growth opportunities. Conduct keyword research, topic clustering, entity optimization, and search intent analysis to improve content authority and discoverability. Build and maintain prompt libraries to test AI search performance and measure citation opportunities. Analyze AI-generated search results and develop strategies to improve placement, visibility, and competitive positioning. Provide recommendations for semantic HTML, schema markup, structured data, and entity optimization to improve AI summarization and search performance. Lead technical SEO initiatives including crawlability improvements, indexing optimization, site architecture enhancements, Core Web Vitals improvements, and internal linking strategies. Audit website performance for AI readability, structured data accuracy, and inclusion in zero-click search experiences. Build reporting frameworks and dashboards to measure AI search visibility, organic performance, conversions, and revenue impact. Partner with content, product marketing, demand generation, regional marketing, and development teams to ensure content and web experiences are optimized. Conduct competitive intelligence across search and AI platforms to identify opportunities and protect market positioning. Create SEO and GEO experimentation frameworks to continuously improve organic performance. Establish AI search optimization standards, documentation, and best practices across teams. Identify opportunities to automate SEO analysis, reporting, monitoring, and optimization workflows using AI technologies. Connect search initiatives with marketing operations and revenue goals through measurable attribution frameworks. Communicate insights, recommendations, and performance updates to executive stakeholders. Requirements: The ideal candidate brings strong experience in enterprise SEO, digital marketing, and emerging AI search technologies. They should be comfortable combining technical expertise, analytical thinking, and strategic communication to influence business outcomes. Bachelor’s degree in marketing, digital strategy, technology, or a related field. 5+ years of experience in B2B SEO, digital marketing, or search strategy roles, preferably within SaaS, technology, or financial services environments. Proven experience driving measurable pipeline impact through organic search and AI-optimized content strategies. Deep understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Index Engine Optimization (AIEO), and evolving AI search behaviors. Hands-on experience with enterprise SEO tools such as Profound, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar platforms. Strong knowledge of structured data markup, Schema.org, entity optimization, and technical SEO principles. Experience analyzing AI-generated search results and developing strategies to improve visibility and citation performance. Familiarity with HTML, CSS, and web development best practices. Experience optimizing enterprise websites and working with CMS platforms such as WordPress. Strong analytical skills with the ability to connect search metrics to business impact, lead generation, and revenue outcomes. Ability to translate complex technical findings into clear recommendations for executive and cross-functional audiences. Proven experience collaborating with content, marketing, product, and engineering teams. Strong organizational skills with the ability to manage multiple initiatives in a fast-moving environment. Self-motivated, collaborative, and comfortable leading initiatives with significant ownership. Benefits: Competitive compensation package. Comprehensive healthcare benefits. Supportive environment focused on employee growth and development. Opportunities to work with innovative AI and machine learning technologies. Collaborative global culture that values diverse perspectives and continuous learning. Access to professional development opportunities and career advancement support. Flexible work environment designed to support productivity and work-life balance.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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