Director, Product Marketing

About LightForce Orthodontics

LightForce is leading the digital transformation of orthodontics and redefining the standard of care for patients. Our fully digital, 3D-printed orthodontic platform increases practice efficiency, improves clinical consistency, and enables more predictable treatment outcomes.

Unlike traditional stock brackets, LightForce delivers fully customized, patient-specific brackets paired with AI-driven treatment planning—optimizing outcomes at scale. With recent advancements unlocking the next phase of digital orthodontics, LightForce continues to push the boundaries of what’s possible in personalized care. Learn more at www.lf.co

The opportunity

Join a high-growth company backed by strong investor confidence. LightForce is redefining orthodontics by creating an entirely new category: generative braces. We're looking for a Director of Product Marketing to help define this category, shape product strategy and lead the market into the next era of orthodontics. We will not stop until LightForce is the standard of care in fixed orthodontics. Reporting to a highly creative VP of Global Marketing, you'll translate new technology into compelling product positioning, differentiated campaigns and real commercial impact.  You'll play a significant role in shaping how LightForce competes, grows and leads. You'll work daily with our founder, the head of engineering, clinical affairs and the commercial team. This is an opportunity to influence strategy and build the story and product roadmap behind a new category in healthcare.

Come help define the next era of orthodontics, we need you!

Core responsibilities

• The role of Marketing is to provide value across the commercial continuum to drive customer adoption and deeper penetration of LightForce products within the orthodonture office.  
• Define product positioning: Develop differentiated positioning, value propositions and messaging that establish LightForce as an integrated generative braces system, connecting AI treatment planning, patient-specific appliances and clinical support.
• Conduct regular market analysis to better refine the addressable market, by geography, and tie market insights into driving deeper customer adoption, and increasing market share Own product pricing strategy: Lead pricing architecture, competitive pricing analysis, value-based pricing, product packaging and portfolio strategy. Develop pricing recommendations that support adoption, revenue growth and commercial objectives in partnership with finance and executive leadership.
• Lead product campaigns: Own the strategy and execution of integrated product marketing campaigns, from market segmentation and audience strategy to positioning, messaging, launch plans and performance measurement.
• Drive product commercialization: Lead go-to-market strategy for new products, features and capabilities, including launch planning, market readiness, sales enablement and adoption programs.
• Translate technology into value: Develop technically accurate, compelling messaging around LightPlan, AI-driven treatment planning, practice workflows, patient-specific appliance design and precision manufacturing.
• Champion the product portfolio: Build a deep understanding of LightForce products, competitive alternatives, clinical applications and orthodontic practice economics. Translate product differentiation into clinical and business value.
• Build competitive and clinical insight: Run competitive intelligence across aligners and stock braces. Turn clinical evidence into field-ready messaging, working with key opinion leaders and our doctor community.
• Lead cross-functional strategy: Partner with product management, engineering, clinical, commercial, finance and manufacturing operations to align product roadmaps, pricing decisions, commercial priorities and market execution.
• Measure market impact: Establish KPIs for product launches and campaigns, analyze adoption and performance, and use market intelligence and commercial data to continuously improve positioning and results.

What you bring

• Experience: 12+ years of product marketing experience, ideally in medical devices, orthodontics, dental technology, MedTech or complex hardware and software environments.
• Education: Bachelor's degree required. A master's degree in engineering, business, marketing or a related discipline is preferred.
• Strategic thinking: Proven ability to develop differentiated product positioning, pricing strategies, value propositions and go-to-market plans that drive commercial results.
• Creative instincts: Strong writing and messaging skills. You know how to find the big idea, simplify complexity and make technology matter in a deck and in a room full or decision makers.
• Product marketing leadership: Experience owning product launches, integrated campaigns, pricing strategy, portfolio positioning and sales enablement.
• Analytical skills: Sharp commercial and analytical capabilities, including competitive analysis, market research, pricing analysis and campaign performance measurement.
• Communication: You are bold and organized in thought, with stellar presentation and interpersonal skills and the ability to influence senior leaders and build alignment across technical and commercial teams. 
• Industry knowledge: Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology or generative manufacturing is a strong plus.
• Technology: Experience with Salesforce CRM and marketing analytics platforms is a plus. Experience with 3D visualization, spatial computing or AI is also beneficial.

Why LightForce

• Define a new category: Help shape the future of orthodontics and establish a new standard for patient-specific appliances.
• Work with creative ambition: Partner directly with a VP of Marketing who values big ideas, bold thinking and excellent execution.
• Make an impact: Influence product strategy, pricing, market perception and commercial growth.
• Build something meaningful: Join a team transforming how orthodontic care is designed, manufactured and delivered.
• Flexible work structure, with on-site options at our Boston-area locations.

Perks

• PTO/Paid Holidays
• Medical, Dental, and Vision plans
• 401k Retirement plan
• Fringe benefits
• Paid parental leave
• Workplace perks such as food/coffee

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.

LightForce Orthodontics is an Equal Opportunity/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, gender, age, national origin, disability, Protected Veteran status, sexual orientation, or any other characteristic protected by federal, state or local law.